As Ed dale said, the Boron Letters by Gary Halbert are one of the best educations a direct marketer can ever get. 

Written to his son Bond at a difficult time in Gary's life (Gary was actually in prison at the time), the letters sum up a Philosophy on Direct Marketing and Direct Mailing

If you've heard about the genius of Gary Halbert, but never knew where to start learning from him, look no farther.

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Gary Halbert - The Boron Letters

  • Product Code: BIZ2882
  • Availability: In Stock
  • $36.00