As Ed dale said, the Boron Letters by Gary Halbert are one of the best educations a direct marketer can ever get.
Written to his son Bond at a difficult time in Gary's life (Gary was actually in prison at the time), the letters sum up a Philosophy on Direct Marketing and Direct Mailing
If you've heard about the genius of Gary Halbert, but never knew where to start learning from him, look no farther.
Gary Halbert - The Boron Letters
- Product Code: BIZ2882
- Availability: In Stock